Web Statistics Home | Glossary of Terms | Statistics Table Explanation

 General Statistics

The Visits graph displays the overall number of visits to your Web site. The General Statistics table provides an overview of the activity for your Web site during the specified time frame.

• Average Hits per Day - Number of successful hits divided by the total number of days in the log.
• Average Page Views per Day - Number of page views divided by the total number of days in the log.
• Average Page Views per Unique Visitor - Number of page views divided by the total number of unique visitors.
• Average Visits per Day - Number of visits divided by the total number of days in the log.
• Average Visit Length - Average of non-zero length visits in the log.
• Document Views - Number of hits to pages that are considered documents--not dynamic pages or forms--as defined by the system administrator.
• Hit - A single action on the Web server as it appears in the log file. A visitor downloading a single file is logged as a single hit, while a visitor requesting a Web page including two images registers as three hits on the server; one hit is the request for the .html page, and two additional hits are requests for the downloaded image files. While the volume of hits is an indicator of Web server traffic, it is not an accurate reflection of how many pages are being looked at.
• Hits: Entire Site (Successful) - Number of hits that had a "success" status code.
• Hits: Home Page - Number of times the home page (as defined in the profile) was viewed.
• International Visits - Percentage of visitors defined as "international" in Domain Options.
• Home Page Hits - Number of times your home page was visited.
• Median Visit Length - Median of non-zero length visits in the log. Half the visit lengths are longer than the median, and half are shorter. This number is often closer to the "typical" visit length than the average visit length. Numbers that are wildly atypical can skew the average, but will not skew the median so much.
• Page - Any document, dynamic page, or form. Documents are user-defined in Options, but typically include all static content, such as complete html pages. Dynamic pages are created with variables and do not exist anywhere in a static form. Forms are scripted pages which get information from a visitor and pass it back to the server.
• Page Views - Hits to files designated as pages. Supporting graphics and other non-page files are not counted.
• Page Views: Document Views - Hits to pages that are defined as documents. This entry excludes hits to dynamic pages and forms.
• Unique Visitors- Individuals who visited your site during the report period. If someone visits more than once, they are counted only the first time they visit.
• Visits - Number of times a visitor came to your site. If a visitor is idle longer than the idle-time limit, WebTrends assumes the visit was voluntarily terminated. If the visitor continues to browse your site after they reach the idle-time limit, a new visit is counted. The default idle-time limit is thirty minutes.
• Visits from Spiders - Number of visits from any site classified as a spider.
• Visits from Your Country - Percentage of visits from your country. The name of your country and the country code are shown. Your system administrator configures the selection for your country.
• Visits of Unknown Origin - Percentage of visitors from an origin that could not be determined.
• Visits Referred by Search Engines - Number of visits that began with a referral from any site classified as a search engine.
• Visitors Who Visited More Than Once - Number of individual visitors who appear more than once in the log file. Individuals can be tracked by IP addresses, domain names, and cookies. Cookies provide the most accurate count.
• Visitors Who Visited Once - Number of individual visitors who appear only once in the log file. Individuals can be tracked by IP addresses, domain names, and cookies. Cookies provide the most accurate count.

The General Statistics page provides an overview of your Web site's performance and visitor behavior and can help you determine which chapters will be most valuable to you.

Log records for the last second in the log file are not included in this analysis. There is no way to tell if information for that second is complete until the log records following it become available. The data for the last second will be included when the next analysis is run and additional data is available.

 Top Pages

This page identifies the most popular Web pages on your site, shows you how often they were viewed, and displays the average length of time the page was viewed.

• Average Time Viewed - Average length of time the specified page was viewed.
• Pages - Specific page being analyzed. If the page has a formal title, you will see the title of the page and the URL. Otherwise, you will only see the URL.
• Subtotal - Sum of all data rows for each listed page.
• Total - Sum of the subtotal and all data that does not appear on the page.
• Views - Number of times the specified page was viewed by a visitor. Each page can be viewed more than once by the same visitor, and each view is counted. If you want to ignore repeated page views by the same visitor, look in the Visits column.
• Visits - Number of visits that include a view of the specified page. Individual visitors are counted each time they come to the Web site, and are counted only once per visit no matter how many pages they look at. If a visitor is idle longer than the idle-time limit, WebTrends assumes the visit was voluntarily terminated. If the visitor continues to browse your site after they reach the idle-time limit, a new visit is counted.
• % - Percentage of visitors who viewed the specified page.

Pages with good content and design are more likely to attract visitors and be revisited. Less popular pages on a site can be made more appealing by improving the content or incorporating design elements similar to that on the more important pages. Always remember that people are far more interested in content than in design, and average view times can help determine which content is most important to your visitors.

 Top Documents

This page identifies the most popular documents on your site, shows you how often they were viewed, and displays the average length of time the page was viewed.

• Average Time Viewed - Average length of time the specified page was viewed.
• Documents - Specific document being analyzed. Documents are pages that were defined as "documents" in Options. Typically, pages are defined as a document if the content is static, such as complete HTML pages. However, you can define dynamic pages and forms as documents if you choose.
• Subtotal - Sum of all data rows for each listed page.
• Total - Sum of the subtotal and all data that does not appear on the page.
• Views - Number of times the specified document was viewed by a visitor. Each document can be viewed more than once by the same visitor, and each view is counted. If you want to ignore repeated document views by the same visitor, look in the Visits column.
• Visits - Number of visits that include a view of the specified document. Individual visitors are counted each time they come to the Web site, and are counted only once per visit no matter how many pages they look at. If a visitor is idle longer than the idle-time limit, WebTrends assumes the visit was voluntarily terminated. If the visitor continues to browse your site after they reach the idle-time limit, a new visit is counted.
• % - Percentage of visitors who viewed this document.

Pages with good content and design are more likely to attract visitors and be revisited. Less popular pages on a site can be made more appealing by improving the content or incorporating design elements similar to that on the more important pages. Always remember that people are far more interested in content than in design, and average view times can help determine which content is most important to your visitors.

 Dynamic Pages & Forms

This page identifies the most popular dynamic pages and forms executed by the server, and shows you how often they were viewed.

• Dynamic Pages - Pages that are generated from a database based on values selected by a visitor. They are generated with variables, and do not exist anywhere in a static, predictable form.
• Forms - HTML pages which pass variables back to the server. These pages are used to gather information from visitors. Also referred to as scripts.
• Page - The specific dynamic page or form being analyzed.
• Subtotal - Sum of all data rows for each listed page.
• Total - Sum of the subtotal and all data that does not appear on the page.
• Views - Number of times the specified dynamic page or form was viewed by a visitor. Each page can be viewed more than once by the same visitor, and each view is counted. If you want to ignore repeated views by the same visitor, look in the Visits column.
• Visits - Number of visits that include a view of the specified dynamic page or form. Individual visitors are counted each time they come to the Web site, and are counted only once per visit no matter how many pages they look at. If a visitor is idle longer than the idle-time limit, WebTrends assumes the visit was voluntarily terminated. If the visitor continues to browse your site after they reach the idle-time limit, a new visit is counted.
• % - Percentage of visitors who viewed this dynamic page or form.

Pages with good content and design are more likely to attract visitors and be revisited. Less popular pages on a site can be made more appealing by improving the content or incorporating design elements similar to that on the more important pages. Always remember that people are far more interested in content than in design, and average view times can help determine which content is most important to your visitors.

 Top Entry Pages

This page identifies the first page viewed when a visitor visits your site. The most common entry page is usually the home page, but other common entry pages include specific URLs that go directly to a particular page.

• Entry Page - The first page a visitor sees when entering your Web site. To qualify as an entry page the visit must start with a valid page type. If a session starts at a file with a different type (such as a graphic or sound file), the file does not count as an entry page, and the session is not included in the total. Such sessions are often the result of other sites referencing a specific downloadable file or graphic on your site. In these cases, a session may have a single hit to a non-page file, and will not be counted. Also, Web servers do not always log hits in perfect chronological order. For example, a hit to a GIF file can appear in the log before the hit to the HTML page that refers to this GIF.
• Page - Specific page being analyzed. If the page has a formal title, you will see the title of the page and the URL. Otherwise, you will only see the URL.
• Visits - Number of times the specified page was the entry page. Individual visitors are counted each time they come to the Web site. If a visitor is idle longer than the idle-time limit, WebTrends assumes the visit was voluntarily terminated. If the visitor continues to browse your site after they reach the idle-time limit, a new visit is counted. The default idle-time limit is thirty minutes.
• % - Percentage of times this page was the entry page compared with other entry pages.

This information can indicate how you might want to optimize the architecture of your Web site based on where your visitors are entering. It can also help you determine which external links are most effective. Consider updating meta-tags and links.

 Top Entry Files

This page identifies the first hit from a visitor visiting your site. This is most likely the home page but, in some cases it may also be specific URLs that go directly to a particular file or page.

• File - Refers to the first file loaded to a visitor's browser. Contrast this with the first page loaded to a visitor's browser, displayed on the Top Entry Pages page. The entry page for some visitors is not a formally defined page (such as a graphic or sound file), so the information in this table and graph include all first hits regardless if the hit was on a formal page or not.
• Visits - Number of visitors whose first hit was the specified file.
• % - Refers to the total numbers of visits.

Consider what catches the attention of visitors most quickly and effectively.

 Top Exit Pages

This page identifies the last page visitors viewed before leaving your site.

• Exit Page - The last page a visitor views before leaving your Web site. To qualify as an exit page the visit must end with a valid page type. If a session ends on a page with a different type (such as a graphic or sound file), the file does not count as an exit page, and the session is not included in the total. Such sessions are often the result of other sites referencing a specific downloadable file or graphic on your site. In these cases, a session may have a single hit to a non-page file, and will not be counted.
• Pages - Specific page being analyzed. If the page has a formal title, you will see the title of the page as well as the URL. Otherwise, you will only see the URL.
• Visits - Number of times the specified page was the exit page. Individual visitors are counted each time they come to the Web site. If a visitor is idle longer than the idle-time limit, WebTrends assumes the visit was voluntarily terminated. If the visitor continues to browse your site after they reach the idle-time limit, a new visit is counted. The default idle-time limit is thirty minutes.
• % - Percentage of times this page was the exit page compared with other exit pages.

You can use this information to determine your visitors' satisfaction with their visits. Visitors may have left after viewing a specific page because they found what they were looking for, lost interest, determined the content didn't apply to them, or for many other reasons. If your top exit page is your home page, this may be an indication that you are alienating a lot of first-time visitors.

 Single Access Pages

This page identifies the pages on your Web site that visitors open, then exit from, without viewing any other page.

• Single Access Page - A page on your Web site that visitors open, then exit from, without viewing any other page. To qualify the visit must be to a page that is a valid page type. If the visit is to a file of a different type (such as a graphic or sound file), the file does not count as a single access page, and the visit is not included in the total. Such visits are often the result of other sites referencing a specific downloadable file or graphic on your site. In these cases, a visit may be a single hit to a non-page file, and will not be counted.
• Pages - Specific page being analyzed. If the page has a formal title, you will see the title of the page as well as the URL. Otherwise, you will see only the URL.
• Visits - Number of times the specified page was a single access page. Individual visitors are counted each time they come to the Web site. If a visitor is idle longer than the idle-time limit, WebTrends assumes the visit was voluntarily terminated. If the visitor continues to browse your site after they reach the idle-time limit, a new visit is counted. The default idle-time limit is thirty minutes.
• % - Percentage of times this page was a single access page compared with other single access pages.

This information can be helpful when considering the design of the site with respect to the kind of visitors you attract. Consider how well these pages convey your message. Do they need improvement to extend visits, or is it possible that are you attracting the wrong visitors?

 Top Directories

This page lists the most common directories accessed by visitors to your Web site. This information can help determine the types of data most often requested.

• Hits - Number of hits to files within the specified directory. A hit is a single action on the Web server as it appears in the log file. A visitor downloading a single file is logged as a single hit, while a visitor requesting a Web page including two images registers as three hits on the server; one hit is the request for the .html page, and two additional hits are requests for the downloaded image files. While the volume of hits is an indicator of Web server traffic, it is not an accurate reflection of how many pages are being looked at.
• Non-cached Bytes - Number of non-cached bytes of data transferred.
• Non-cached % - Percentage of hits that were not already in the visitor's browser cache.
• Path to Directory - The full URL path to the directory being analyzed.
• Visits - Number of visits to pages within the specified directory. If a visitor is idle longer than the idle-time limit, WebTrends assumes the visit was voluntarily terminated. If the visitor continues to browse your site after they reach the idle-time limit, a new visit is counted. The default idle-time limit is thirty minutes.
• % of Total Hits - Percentage of hits to the specified directory out of hits to all directories.

These trends indicate the content visitors are most interested in. Use this information to determine which content areas to develop further, which areas to focus on less, and how you can arrange your content most effectively.

 Top Paths Through Site

This section identifies the paths visitors most often follow when visiting the site. The path begins at the starting page and shows the following consecutive pages viewed.

• Path Through Site - The path a visitor takes from the entry page to the exit page.
• Paths from Start - With the exception of the starting page, this column lists all the pages in the top paths taken through your site. These lists are grouped so that more than one row has the same starting page. To see the starting page for each of these lists, look in the Starting Page column and find the first entry up from the Paths from Start row.
• Starting Page - The first page, or entry page, in the full path visitors take through your site.
• Visits - Number of times the specified path was followed.
• % - Percentage of times that the specified path through your site was followed out of all listed paths through your site.

Use this information to evaluate the design of your Web site. Where do your visitors go once they reach your site? Which pages are visited first? Do your visitors appear to be looking for pages that should be more accessible?

 Most Downloaded Files

This page identifies the most popular files downloaded from your site.

• Downloads - Number of times the specified file was downloaded by a visitor. If an error occurred during the transfer, that transfer is not counted.
• Files - The path and filename of the downloaded file.
• Visits - Number of visits which resulted in at least one download of the specified file. If a visitor downloads the file more than once per visit, it does not count as another visit. If a visitor is idle longer than the idle-time limit, WebTrends assumes the visit was voluntarily terminated. If the visitor continues to browse your site after they reach the idle-time limit, a new visit is counted. The default idle-time limit is thirty minutes.
• % - Percentage of times the specified file was downloaded out of all downloaded files.

This information shows you the most popular downloadable files on your Web site. Files that don't appear on the list, or appear low on the list, may require maintenance such as decreasing the file size, improving link placement, or elimination to make room for more popular content.

 Most Accessed File Types

This page identifies the types of files accessed on your site. Cached requests and erred hits are excluded from the totals. The types of files accessed are listed in decreasing order.

• File Type - Identifies types of files by their three-character extension. For example, a file named graphic.gif is identified as type 'gif'.
• Files - Number of files of the specified type accessed by visitors to your site.
• Bytes - Number of bytes of data transferred for all files of the specified type.

This page provides general statistics about the type of data visitors access on your site.

 Visitors by Number of Visits

This page shows the distribution of visitors based on how many times each visitor visited your site.

• Number of Visitors - Number of unique individuals who came to your site the amount of times specified in the Number of Visits column.
• Number of Visits - The number of visits, beginning with one and increasing by increments of one, being analyzed in the other columns.
• % of Total Unique Visitors - Percentage of unique visitors who came to your site the amount of times specified in the Number of Visits column.

This information can indicate whether or not your site compels visitors to return. Updating Web site content is one way to draw return visitors.

 Top Visitors

This section identifies the IP address and/or domain name and their relative activity level on the site. If you do not use WebTrends cookies to track visits on the site, WebTrends cannot differentiate between hits from different visitors of a same IP.

• Hits - Number of hits from the specified visitor. A hit is a single action on the Web server as it appears in the log file. A visitor downloading a single file is logged as a single hit, while a visitor requesting a Web page including two images registers as three hits on the server; one hit is the request for the .html page, and two additional hits are requests for the downloaded image files. While the volume of hits is an indicator of Web server traffic, it is not an accurate reflection of how many pages are being looked at.
• Visitor - If cookies are enabled, this column will display the cookie from the specified visitor. If cookies are not enabled, and the IP address of the visitor can be resolved, this column will display the resolved IP address of the specified visitor. Otherwise, this column will display the non-resolved IP address of the visitor.
• Visits - Number of times the specified visitor visited your Web site.
• % - Percentage of hits from the specified visitor.

Use this information to find out which individuals visit your site the most and how frequently they visit.

 Top Geographic Regions

This page identifies the top locations of the visitors to your site by geographic region.

• Geographic Regions - The geographic part of the world where visitors to your web site are located. Two methods exist for identifying the location of a visitor:
  • WebTrends GeoTrends Database - If GeoTrends is enabled for this profile, the region is determined by searching for a visitor's IP address in this database.
  • Domain Name - The region can be determined by the domain name. The domain name can be identified if it was logged by the web server or, if it is defined in the Internet Domain Name System, then it may be found using DNS resolution based on the IP address.
• Region Not Found - Using GeoTrends, this entry appears when an IP address can not be found in the GeoTrends database.
• Region Unspecified - This entry appears when a country code could not be found in region.ini, or when neither GeoTrends nor DNS are enabled, or when DNS is enabled without GeoTrends and a visitor's domain name could not be found.
• Visits - Number of visits from the specified geographic region. If a visitor is idle longer than the idle-time limit, WebTrends assumes the visit was voluntarily terminated. If the visitor continues to browse your site after they reach the idle-time limit, a new visit is counted. The default idle-time limit is thirty minutes.

This information can help you meet the needs of your target audience as well as discover new audiences. Consider how you can make the content comprehensive and relevant to an international audience.

 Most Active Countries

This page identifies the countries with your most active visitors.

• Countries - Two methods exist for identifying the location of each visitor:
  • WebTrends GeoTrends Database - If GeoTrends is turned on for this profile, the location is determined by looking up the visitor's IP address in this database.
  • Domain Name - The location can be determined by the domain name. The domain name can be identified if it was logged by the web server or, if it is defined in the Internet Domain Name System then it may be found using DNS resolution.
• Visits - Number of visits from the specified country. If a visitor is idle longer than the idle-time limit, WebTrends assumes the visit was voluntarily terminated. If the visitor continues to browse your site after they reach the idle-time limit, a new visit is counted. The default idle-time limit is thirty minutes.

This information can help you meet the needs of your target audience as well as discover new audiences. Consider how you can make the content comprehensive and relevant to an international audience.

 North American States and Provinces

This page identifies the North American states and provinces with your most active visitors.

• State - A U. S. state or Canadian province. If GeoTrends is turned on for this profile, the location is determined by looking up the visitor's IP address in this database.
• Visits - Number of visits from the specified state or province. If a visitor is idle longer than the idle-time limit, WebTrends assumes the visit was voluntarily terminated. If the visitor continues to browse your site after they reach the idle-time limit, a new visit is counted. The default idle-time limit is thirty minutes.

This information can help you meet the needs of your target audience as well as discover new audiences. Consider how you can make the content comprehensive and relevant to an international audience.

 Most Active Cities

This page identifies the cities with your most active visitors.

• City, State, Country - If GeoTrends is turned on for this profile, the location is determined by looking up the visitor's IP address in this database.
• Visits - Number of visits from the specified city. If a visitor is idle longer than the idle-time limit, WebTrends assumes the visit was voluntarily terminated. If the visitor continues to browse your site after they reach the idle-time limit, a new visit is counted. The default idle-time limit is thirty minutes.

This information can help you meet the needs of your target audience as well as discover new audiences. Consider how you can make the content comprehensive and relevant to an international audience.

 Most Active Organizations

This page identifies the companies or organizations which visited your site most often.

• Hits - Number of hits to your site from the specified organization. A hit refers to a single action on the Web server as it appears in the log file. A visitor downloading a single file is logged as a single hit, while a visitor requesting a Web page including two images registers as three hits on the server; one hit is the request for the .html page, and the two additional hits are requests for the downloaded image files. While the volume of hits is an indicator of Web server traffic, it is not an accurate reflection of how many pages are being looked at.
• Organizations - If GeoTrends is enabled, the name of the company or organization is found by looking up the visitor's IP address in the GeoTrends databse. If DNS domain name resolution is enabled and the domain name for this IP address is found, the domain name will be shown. If neither GeoTrends nor DNS resolution is enabled, only IP addresses are shown.
• Subtotal - Sum of all data rows for each listed organization.
• Total - Sum of the subtotal and all data that does not appear on the page.
• Visits - Number of visits to your site from the specified organization. If a visitor is idle longer than the idle-time limit, WebTrends assumes the visit was voluntarily terminated. If the visitor continues to browse your site after they reach the idle-time limit, a new visit is counted. The default idle-time limit is thirty minutes.
• % - Percentage of total hits from a visitor inside the specified organization.

Determine how your Web site can be improved according to how businesses use your site. Consider how your product can be made more attractive to organizations that have shown interest.

 Summary of Activity for Report Period

This page summarizes general server activity.

• Average Number of Hits (per day on weekdays) - The average number of hits for each individual day of the week.
• Average Number of Hits (per weekend) - The average number of hits for both Saturdays and Sundays combined.
• Average Number of Visits (per day on weekdays) - The average number of visits for each individual day of the week.
• Average Number of Visits (per weekend) - The average number of visits for both Saturdays and Sundays combined.
• Least Active Date - The least active date in the report period.
• Least Active Day of the Week - If the report period is for one week or less, the Least Active Day of the Week will tell you which specific day was least active during that week. If the report period is for more than one week, the Least Active Day of the Week will tell you which day of the week that has the smallest amount of activity on average.
• Least Active Hour of the Day - The least active hour of the day after activity for all hours is added up. This is not an average.
• Most Active Date - The most active date in the report period.
• Most Active Day of the Week - If the report period is for one week or less, the Most Active Day of the Week will tell you which specific day was most active during that week. If the report period is for more than one week, the Most Active Day of the Week will tell you which day of the week that has the largest amount of activity on average.
• Most Active Hour of the Day - The most active hour of the day after activity for all hours is added up. This is not an average.

This table is useful for determining the best day of the week to perform system maintenance.

 Summary of Activity by Time Increment

This page helps you understand the bandwidth requirements of your site.

• Hits - Number of hits to your site during the specified time interval. A hit is a single action on the Web server as it appears in the log file. A visitor downloading a single file is logged as a single hit, while a visitor requesting a Web page including two images registers as three hits on the server; one hit is the request for the .html page, and two additional hits are requests for the downloaded image files. While the volume of hits is an indicator of Web server traffic, it is not an accurate reflection of how many pages are being looked at.
• Bytes - Number of bytes of data transferred from your server to your visitors during the specified time interval.
• Page Views - Hits to files designated as pages. Supporting graphics and other non-page files are not counted.
• Time Interval - A one-year report displays monthly time increments. A one-month report displays daily time increments. And a daily report displays hourly time increments.
• Visits - Number of visitors to your site during the specified time interval. If a visitor is idle longer than the idle-time limit, WebTrends assumes the visit was voluntarily terminated. If the visitor continues to browse your site after they reach the idle-time limit, a new visit is counted. The default idle-time limit is thirty minutes.

Periods of less activity should be considered for maintenance and content improvement.

 Activity Level by Day of the Week

This page shows the activity for each day of the week within the reporting period. Unsuccessful hits are not included.

• Day - Specified day of the week being tracked.
• Hits - Number of hits on the specified day of the week. If the report period is longer than one week, and there are, for example, two Mondays, the value represented includes the combined total of both Mondays. Unsuccessful hits are not counted. A hit is a single action on the Web server as it appears in the log file. A visitor downloading a single file is logged as a single hit, while a visitor requesting a Web page including two images registers as three hits on the server; one hit is the request for the .html page, and two additional hits are requests for the downloaded image files. While the volume of hits is an indicator of Web server traffic, it is not an accurate reflection of how many pages are being looked at.
• Visits - Number of visits on the specified day of the week. If the report period is longer than one week, and there are, for example, two Mondays, the value represented includes the combined total of both Mondays. Unsuccessful hits are not counted. If a visitor is idle longer than the idle-time limit, WebTrends assumes the visit was voluntarily terminated. If the visitor continues to browse your site after they reach the idle-time limit, a new visit is counted. The default idle-time limit is thirty minutes. This time limit can be changed by the system administrator.
• % - Percentage of total hits that occurred on the specified day of the week.

Days of less activity should be considered good days for maintenance and content improvement.

 Activity Level by Hour of the Day

This page shows activity for each hour of the day.

• Hits - Number of hits on the specified hour of the day. If the report period is longer than one day, and there are, for example, two instances of the same hour, the value represented includes the combined total of both instances. Unsuccessful hits are not counted. A hit is a single action on the Web server as it appears in the log file. A visitor downloading a single file is logged as a single hit, while a visitor requesting a Web page including two images registers as three hits on the server; one hit is the request for the .html page, and two additional hits are requests for the downloaded image files. While the volume of hits is an indicator of Web server traffic, it is not an accurate reflection of how many pages are being looked at.
• Hour - Specified hour of the day being tracked.
• Visits - Number of visits on the specified hour of the day. If the report period is longer than one day, and there are, for example, two instances of the same hour, the value represented includes the combined total of both instances. Unsuccessful hits are not counted. If a visitor is idle longer than the idle-time limit, WebTrends assumes the visit was voluntarily terminated. If the visitor continues to browse your site after they reach the idle-time limit, a new visit is counted. The default idle-time limit is thirty minutes. This time limit can be changed by the system administrator.
• % - Percentage of total hits that occurred on the specified hour of the day.

Hours of less activity should be considered good days for maintenance and content improvement.

 Activity Level by Length of Visit

This page shows the number and percentages of visits and page views over selected visit lengths.

• Page Views - Number of page views from visitors who viewed your page for the specified duration of time.
• Visit Duration (Minutes) - Number of minutes your Web site was viewed. Visit lengths are tracked to a maximum of 60 minutes.
• Visits - Number of visitors who viewed your page for the specified duration of time.
• % of Total Page Views - Percentage of page views from visitors who viewed your page for the specified duration of time.
• % of Total Visits - Percentage of visitors who viewed your page for the specified duration of time.

This information tells you how many visitors view your site for specific intervals of time.

 Number of Views per Visit

This section shows you how many visitors viewed one page, how many viewed two pages, etc.

• Number of Pages Viewed - The number of pages viewed, beginning with one and increasing by increments of one, being analyzed in the other columns.
• Number of Visits - Number of visits by people who viewed the specified number of pages. If a visitor is idle longer than the idle-time limit, WebTrends assumes the visit was voluntarily terminated. If the visitor continues to browse your site after they reach the idle-time limit, a new visit is counted. The default idle-time limit is thirty minutes. This time limit can be changed by the system administrator.
• % - Percentage of total visits by people who viewed the specified number of pages.

You can use this information to quickly find out the number and percentages of viewers who read a given number of pages on your site. If most visitors only view a few pages, it may indicate that they cannot find the content they are looking for.

 Visitors by Time Increment

This page shows how many visitors viewed your Web site and how long they stayed. The information is split up into time increments based on the duration of the log file. Visitors are typically tracked using the cookie that's been defined or by their IP addresses.

• Visitors - Number of times a visitor came to your site during the specified time frame. If a visitor is idle longer than the idle-time limit, WebTrends assumes the visit was voluntarily terminated. If the visitor continues to browse your site after they reach the idle-time limit, a new visit is counted. The default idle-time limit is thirty minutes.
• Unique Visitors - Individuals who visited your site during the report period. If someone visits more than once, they are counted only the first time they visit.
• First Time Visitors - Number of visitors who had never visited your Web site before. You must use a persistent and defined cookies to get this information.
• Average Visit Length - Average amount of time a visitor spent at your site within the given time frame. Visit lengths in one time frame are not compared with visit lengths in other time frame.
• Visitor-Minutes -Total number of minutes your site was viewed by all visitors during the specified time frame.

You can use this information to determine which time intervals are busiest. You may want to watch for increases or decreases in traffic and consider the circumstances that may be causing the change.

 Technical Statistics and Analysis

This page shows the reliability of your Web site. The table shows the total number of hits for the site, how many were successful, how many failed, and it calculates the percentage of hits that failed.

• Cached Hits - Hits where the page was found in the cache of the browser, so the server did not need to transfer the file.
• Cached Hits as Percent - Percentage of hits that were cached compared with the total number of hits.
• Redirected Hits - Number of client requests that were redirected to other resources.
• Redirected Hits as Percent - Percentage of client requests that were redirected to other resources.
• Failed Hits - Number of hits where a server or client error occurred.
• Failed Hits as Percent - Percentage of hits where a server or client error occurred.
• Hits - A hit refers to a single action on the Web server as it appears in the log file. A visitor downloading a single file is logged as a single hit, while a visitor requesting a Web page including two images registers as three hits on the server; one hit is the request for the .html page, and two additional hits are requests for the downloaded image files. While the volume of hits is an indicator of Web server traffic, it is not an accurate reflection of how many pages are being looked at.
• Successful Hits - Number of hits without errors. Optionally excludes redirected requests and cached hits.
• Total Hits - Number of successful hits plus failed and redirected hits.

Use this information for a bird's-eye view of the reliability of your Web site. Many major problems can be revealed here.

 Dynamic Pages & Forms Errors

This page shows the number of successful form submissions and dynamic pages served compared to the number that failed.

• Hits - Number of hits that failed or were successful. A hit refers to a single action on the Web server as it appears in the log file. A visitor downloading a single file is logged as a single hit, while a visitor requesting a Web page including two images registers as three hits on the server; one hit is the request for the .html page, and the two additional hits are requests for the downloaded image files. While the volume of hits is an indicator of Web server traffic, it is not an accurate reflection of how many pages are being looked at.
• Type - Indicates whether or not hits failed or were successful.
• % - Percentage of hits that failed or were successful.

This page helps determine the reliability of your site.

 Redirects

This page lists dynamic page and document redirects.

• Redirects - A dynamic page or document redirection performed by your server in response to a visitor request. Redirections are often used to increment visitor hit/click counters or as landing zones for advertising banners. A page requested by a visitor that results in a redirection will point the visitor's browser to a different page on this or another server. The visitor sees only the final page and, unless very observant, is unaware that their request was redirected.
• Redirect Code - The redirection (300-series) return code encountered with short description.
• Hits - Number of redirects described in the Redirect Code column. A hit refers to a single action on the Web server as it appears in the log file.
• % - Percentage of redirected hits that were of the specified redirect type.

Use this page to track page redirections.

 Client Errors

This page identifies the error codes from the browsers accessing your server.

• Client Errors - An error caused by a problem on your visitor's end of the Web site connection. The server is not responsible for client errors.
• Error - Name of the page that displays an error message. Usually, the names of these pages describe the error. Also, if you have more than one server, this column shows you how many errors of the specified type occurred on each server.
• Hits - Number of failed hits described in the Errors column. A hit refers to a single action on the Web server as it appears in the log file. A visitor downloading a single file is logged as a single hit, while a visitor requesting a Web page including two images registers as three hits on the server; one hit is the request for the .html page, and the two additional hits are requests for the downloaded image files. While the volume of hits is an indicator of Web server traffic, it is not an accurate reflection of how many pages are being looked at.
• % - Percentage of failed hits that were of the specified error type.

Use this page to determine what maintenance is necessary.

 Page Not Found (404) Errors

This section identifies pages that returned "Page Not Found" (404) errors on the server.

Tip: To focus your report, consider using the Return Code filter for including or excluding return code data.

This can be useful in identifying referring pages that are out of date and for identifying inconsistencies in the site structure.

 Debug Statistics

This page reports the amount of memory that WebTrends uses in its internal tables.

• Count - Number of entries in the specified table.
• Data - Amount of memory used by the data structure, not including the text strings.
• Table - Specified table being analyzed.
• Text - Amount of memory used by the text strings in the table.

Use this information to determine which tables consume the most memory. Use it as a guideline for setting maximum memory limits in the Limit Memory Usage dialog box.